SOCIAL ENTERPRISE
Milton Friedman once quipped that the ‘’social responsibility of a business is to maximize profits’’. In the sense that he meant by ‘’profits’’ the ability of a corporate entity to grow and expand, take on employees, pay taxes and deliver needed innovations, he was right; but the less sophisticated amongst his followers have tended to interpret this to mean that the pursuit of profits can proceed without an understanding of how consumers, from whose wallets profits originate, value the welfare a business provides. Nor has it occurred to them that maximization entails optimization: short term expansion is worthless if in the long-term what has been accumulated has lost its value.
In both above-stated vital operational areas – providing holistic value to consumers and optimizing company resources - the successful achievement of profit objectives are tied to the social contexts wherein businesses operates, thus, given that sustainable growth remains the most viable means to navigate these contexts, it is probably impossible for a company that seeks to remain profitable to ignore the principles of sustainability.
Xignet is proud that its executives not only subscribe to the tenets of social entrepreneurialism and sustainable development in those regions of the world where we focus, but that some of them are actually advocates and conceptualists of the principle and phenomenon of social enterprise.
Write to us if you have any creative social entrepreneurial ideas, especially within the cellular and wider ICT field, that you want to share with us.
Our Business
Us & You