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We endeavour to provide clients with the most actionable intelligence and most penetrative insights into the mobile marketplace in the developing world.
We keep a comprehensive track of the budding innovations that will define the mobile industry in places like Africa, South America, the Middle East and South Asia.
Mobile telecommunications are however, in our view, merely the scaffolding that supports the more interesting structures of towering genius transforming the way poor societies utilise network resources to achieve socio-economic connectivity.
Mobile commerce, mobile public-information interfaces, mobile telemedicine, and mobile transport management are but a few of the expanding range of possibilities being given genuinely revolutionary shape by entrepreneurs in emerging market societies throughout the Globe.
One scholar with whom we share a common vision puts the case with astounding pithiness: "mobile phones are pocket computers". Therefore a good rule of the thumb to use when gauging the potential of the mobile revolution in developing societies is to imagine the digital divide closing at dramatic speed. Imagine compressed digital frontiers: internet resources sprouting all over the Masai outbacks, productivity software in a shack in Kibera, ibanking from the savannah plains amidst the San Tribes, it is a revolution like the world has never seen before.
We tell you what this mean in relation to your business strategy in Africa, Asia, and elsewhere. We work with your team to devise an approach to doing business in the wake of an 80% mobile penetration rate in Africa – that indeed is what we are looking at in the next few years – even though internet penetration may well not exceed 5% during the same timeframe. What technologies, marketing tools, product enhancements and personnel training will integrate synergistically with your overall market expansion goals in these emerging markets?
The amazing truth is that you probably have what it takes to maximise the opportunities presented by these seeming challenges. Our unique offer is to help you ensure that your organisational talent is fully marshalled and ready for the exciting wave of change ahead.
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