PRISSM
The low penetration of eCommerce, eMarketing and eGovernance across the developing world is neither testimony to the absence of demand in these areas nor to the incompatibility of these innovations with the social and business environments prevalent in these economically emerging regions of the world. It is entirely, for the most part, the result of an inappropriate integration of technologies.
eCommerce, eMarketing and eGovernance systems predominantly reliant on the internet to deliver public information management in the developing world are bound to falter for the simple reason that the rate of uptake of internet technologies across the wider population is extremely low and is likely to remain so for quite a while into the future. The inevitable concentration of electronic resources in upper echelons of developing societies while a pervasive digital poverty persists across the rest of the population creates an imbalance that disrupts the flow of electronic information and concepts.
A cellular layer is thus required as a means of smoothing the imbalances between electronic centres and social peripheries.
That is where PRISSM comes in. With our PRISSM platform and the applications based on them, our clients, whether in the private or public sectors, are able to surmount the digital hurdles that obscure the numerous opportunities made available through the powerful concepts of eCommerce, eMarketing and eGovernance and the immense thrust of the ongoing mobile revolution.
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